Jenwa Hsung jenwahsung at yahoo.com
Tue Mar 27 14:15:07 EST 2001

--- "Rowland, Jennifer A B"
<jennifer.rowland at ic.ac.uk> wrote:
> Why do US consumers put up with it?
> This is a real question,
> you [generic] guys have *lots* of spending muscle,
> why haven't the chocolate
> companies been forced to change their wicked ways?

'cause the vast majority of Americans don't seem to
have any taste, AFAICT.
fact is, most Americans, especially kids raised on the
stuff, are perfectly happy with a Hershey's bar or
whatever.  faced with a choice of buying a 50-cent
Hershey's bar and or something actually decent at 2 to
10 times the price... 

the people who want real chocolate are almost by
definition the ones gung-ho enough to buy the imported
stuff.  alot of grocery stores, at least the ones in
Boston, will have a reasonable selection of Lindt bars
and such, and there are Godiva stores...

the best fairly widespread American chocolate that i
know if is Ghiradelli, based out of San Francisco. 
but they're at about the same level of availability
and price as, say Lindt.  yummy, though.


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