Mythical Company Names

alexandra.bolintineanu at alexandra.bolintineanu at
Wed May 24 11:25:22 EDT 2000

My two favourite myth-based company names are "De Vliegende Hollander"
(pardon the spelling), a Dutch air-travel company called, yes, "The Flying
Dutchman" [I saw this one myself], and "Ixion Wheels" [mentioned in a book
of collected C.S.Lewisiana], a bicycle or motorcycle manufacturer named
after the poor fellow condemned, if memory serves, to spend eternity in
Tartarus bound on an ever-revolving wheel.


On 23 May 2000, Sarah Imholt wrote:

> pburch at wrote:
> (It adds, briefly, "The most northerly region of the ancient habitable
> world.")
> That explains why it (Thule) is the name of a company that makes ski and bike
> racks for cars!--the company is based in Sweden.  I always wondered where
> their name came from and just figured it was some Swedish term.
> Sarah

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